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Resume

Professional Summary

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Experienced content marketing and web strategy leader with a proven track record of driving significant growth through innovative content strategies and advanced SEO practices. I excel at leading cross-functional teams, optimizing digital marketing efforts, and leveraging data-driven insights to boost engagement, organic traffic, and lead generation. My strategic approach consistently delivers measurable results, including 100%+ increases in key performance metrics across various platforms.

 

Core Competencies

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  • Strategic Marketing Leadership

  • Global Team Management & Talent Development

  • Content Strategy & SEO Optimization

  • Data-Driven Decision Making & Analytics

  • Cross-Organizational Strategy Development

  • Stakeholder Engagement & Executive Communication

 

Professional Experience​​

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Verve Industrial Protection, Remote 2023 - Present

Senior Manager, Content Marketing

  • Developed and executed a growth-led content strategy focused on building topical authority in OT security, resulting in a rapid increase in organic growth metrics. Within three months, this strategy led to a 50% increase in SERP features, a 56% rise in top-5 keyword rankings, and a 2-point Domain Authority boost.

  • Drive growth through product-led and content-led SEO strategies, improving organic search visibility and sales qualified leads by 17.9% since December.

  • Ideated, launched, and produced a podcast series, OT After Hours, including content planning, branding, and social media promotion strategy and graphics.

  • Crafted a comprehensive six-month content strategy, aligning marketing teams with core themes and campaigns across all channels, integrating social media calendars, strategic content refreshes, and consistent messaging.

  • Increased LinkedIn engagement rate by 137%, post reactions by 96%, and reposts by 22% over 6 months through strategic content management and optimization and increased YouTube views by 105%, watch time by 58%, and subscribers by 144% YoY.


 

CrowdStrike, Remote 2021 – 2023

Director, Web Content Strategy

  • Managed international web operations across 12 domains, overseeing a team of web producers and content designers handling over 110 monthly web requests and projects.

  • Led cross-functional collaboration with web content, design, and engineering teams to execute content strategies with SEO best practices for global audiences.

  • Developed and executed data-driven SEO strategies using SEMrush and Google Analytics, resulting in a 50% increase in organic traffic and a 20% uplift in demo requests from organic search.

  • Used web analytics to identify low-performing pages and devised new content strategies to significantly improve user engagement and interaction.

  • Conceptualized and proposed a transformation of the adversary universe into a lead-generating digital platform featuring gated, personalized adversary reports and exclusive content experiences for members.

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Talkdesk, Remote 2020 – 2021 

Senior Manager, Web Content Strategy

  • Led a team of three writers to develop a content-led SEO strategy, increasing organic traffic and building a qualified lead audience. Focused on keyword optimization, on-page enhancements, and content repurposing for maximum search visibility.

  • Collaborated with executive leadership to define content program KPIs aligned with key business goals, ensuring strategic focus and measurable outcomes.

  • Delivered insights on content creation, landing page design, and CRO strategies to improve conversion rates and user experience.

  • Collaborated with the global marketing team, ensuring content initiatives aligned with SEO best practices, the customer journey, and key conversion goals.

 

Tinuiti, Remote 2018 – 2020 

Manager, Content Operations 

  • Revamped blog SEO strategy using data analytics and best practices, resulting in a 59% increase in organic traffic within six months.

  • Directed the creation and promotion of high-value content, such as consumer reports and guides, achieving over 5,000 downloads per year.

  • Spearheaded content development and promotion initiatives, driving lead generation focusing on innovative formats like interactive web experiences, videos, and calculators.

  • Contributed to go-to-market strategy development for Tinuiti's mobile marketing and programmatic offering, ensuring a successful launch aligned with business goals.

 

Sharpen, Indianapolis, IN 2016 – 2018 

Manager, Content Marketing 

  • Managed the overall content strategy and editorial direction, utilizing competitor and keyword research to inform strategic content decisions.

  • Enhanced digital marketing efforts through integrated SEO tactics and detailed analytics reporting, resulting in a 17% increase in organic traffic and a 7% increase in lead conversion.

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Education

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Bachelor of Arts in Communication & Spanish

Ball State University, Muncie, IN

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Professional Training 

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Web Development Immersive Learning Program

Eleven Fifty Academy, 2020

 

Licenses & Certifications 

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Growth Marketing Certificate, Reforge.com, 2023

Google Analytics & AdWords, Google

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Technical Skills

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Content Management Systems: WordPress

SEO Tools: SEMRush, Google Search Console, Ahrefs, Moz

Project Management Tools: Asana, Wrike, Workfront

Email Marketing Platforms: Salesforce, Hubspot

Web Analytics and User Behavior Analysis: CrazyEgg, HotJar, Google Analytics

Data Analysis and Reporting Tools: Looker Studio, Tableau 

Design and Content Creation Software: Canva, Figma

Collaboration and Communication Tools: Slack, Microsoft Teams

CRM Software: Salesforce, HubSpot CRM, Marketo

Advertising Platforms: Google Ads, Facebook Ads Manager

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