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Resume

Professional skillset

Entrepreneurial Mindset

SEO

Campaign Planning

Leadership

CRO

Lead Generation

Project Management

Go-to-Market Planning

Content Creation

Full Website Redesigns

Website Strategy

Content Strategy

UX/UI and Content Design

Web and Content Ops

Email and SMS Marketing

Technical Skills

Multiple CRM platforms

Asana, Workfront, and Wrike

GA4 

Wordpress

Google Looker Studio

SEMRush

Experience

CrowdStrike

Director,

Web Content Strategy

2021-2023

Remote

  • Drove remarkable improvements in user engagement and conversion rates through data-driven optimizations of web pages, resulting in a 50% increase in organic traffic and a 20% increase in demo requests.

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  • Developed and implemented scalable processes and SLAs for web content, improving content delivery efficiency by 150%.

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  • Collaborated closely with cross-functional teams to align messaging and content strategies with product launches, resulting in successful go-to-market strategies and increased product awareness and adoption.
     

  • Implemented internal performance benchmarks to measure campaign effectiveness and inform future growth strategies.

Talkdesk

Sr. Manager,

Web Content Strategy

2020-2021

Remote

  • Developed growth-focused content strategies, leveraging data insights and SEO best practices, resulting in a 10% increase in organic search visibility and generating qualified leads.

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  • Collaborated with cross-functional teams, including product marketing, to identify keyword opportunities and optimize landing pages for conversion rate optimization (CRO), leading to increased conversion rates.

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  • Conducted successful A/B testing and experimentation, improving campaign performance and user experience

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  • Repurposed content through various formats, including infographics and videos, to maximize reach and engagement.

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  • Aligned closely with product marketing teams to ensure content strategies supported product positioning and messaging, driving product awareness and adoption.

Tinuiti

Manager,

Content Operations

2018-2020

Remote

  • Oversaw developing and promoting premium content pieces, driving significant downloads and supporting lead generation efforts.

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  • Collaborated in developing the go-to-market strategy for Tinuiti's mobile marketing and programmatic offering, ensuring a comprehensive and effective launch.

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  • Utilized data analytics and SEO techniques to transform the blog SEO strategy, resulting in a 59% increase in organic traffic within 6 months

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  • Implemented project management tools and streamlined content requests to optimize team productivity and resource allocation.

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  • Produced high-quality blog posts and premium content pieces, collaborating with a team of writers to deliver engaging content that supported lead generation and brand development.

Education and Certificates

Ball State University

BA, Communications

and Spanish

Eleven Fifty Academy

Web Development Immersive Learning Program

Reforge

Growth Marketing Program

In progress

Targeted completion date June 2023

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