Resume

Professional Summary

Forward-thinking Senior Digital Marketing leader with over 15 years of experience specializing in strategic content marketing, SEO optimization, and digital strategy within the software, B2B, and technology sectors. Demonstrated expertise in leading global marketing initiatives, driving content innovation, and executing strategies that enhance brand visibility, customer engagement, and organic growth. Recognized for exceptional leadership in managing cross-functional teams, developing talent, and fostering collaborative environments. Adept at leveraging analytics for strategic insights and influencing business strategies to achieve market leadership.

Core Competencies

Strategic Marketing Leadership
Global Team Management & Talent Development
Content Strategy & SEO Optimization

Data-Driven Decision Making & Analytics
Cross-Organizational Strategy Development
Stakeholder Engagement & Executive Communication

Professional Experience

Verve Industrial Protection, Remote 2023 - Present

Senior Manager, Content Marketing

Developed a global content marketing strategy that increased demo requests by 60% and organic search traffic by 20%, establishing Verve as a thought leader in OT cybersecurity.
Pioneered a data-driven content optimization process, resulting in a 50% increase in content engagement and downloads.

CrowdStrike, Remote 2021 – 2023

Director, Web Content Strategy

Led a global web content strategy overhaul, driving a 50% increase in organic traffic and a 20% uplift in conversion rates through targeted SEO and content enhancements.
Implemented scalable content production processes, increasing efficiency by 150% and supporting successful product launches and go-to-market strategies.

Talkdesk, Remote 2020 – 2021

Senior Manager, Web Content Strategy

Led a multinational team in a comprehensive SEO and content alignment initiative, improving organic visibility by 10% and spearheading lead generation efforts through innovative content diversification.

Tinuiti, Remote 2018 – 2020

Manager, Content Operations

Led the content team in producing high-impact content, achieving a 59% increase in organic traffic by aligning content strategy with evolving market trends and consumer insights.

Sharpen, Indianapolis, IN 2016 – 2018

Manager, Content Marketing

Implemented SEO-driven content strategies focusing on growth and conversion, significantly enhancing audience engagement and content performance metrics.

Leadership Highlights

Strategic Visionary: Developed and executed multi-year content and SEO roadmaps, aligning with overarching business goals to drive significant customer acquisition and website visibility improvements.

Global Team Leadership: Built and inspired high-performing teams of in-house experts and external agencies, fostering a culture of innovation, excellence, and continuous improvement in content ideation and production.

Innovative Problem Solver: Proactively adapted strategies to stay ahead of industry trends and search engine algorithm shifts, ensuring sustained competitive advantage and market leadership.

Education

Bachelor of Arts in Communication & Spanish

Ball State University, Muncie, IN

Professional Training

Web Development Immersive Learning Program

Eleven Fifty Academy, 2020

Licenses & Certifications

Growth Marketing Certificate, Reforge.com, 2023

Google Analytics & AdWords, Google

Technical Skills

Content Management Systems: WordPress

SEO Tools: SEMRush, Google Search Console, Ahrefs, Moz

Project Management Tools: Asana, Wrike, Workfront

Email Marketing Platforms: Salesforce, Hubspot

Web Analytics and User Behavior Analysis: CrazyEgg, HotJar, Google Analytics

Data Analysis and Reporting Tools: Looker Studio, Tableau

Design and Content Creation Software: Canva, Figma

Collaboration and Communication Tools: Slack, Microsoft Teams

CRM Software: Salesforce, HubSpot CRM, Marketo

Advertising Platforms: Google Ads, Facebook Ads Manager