Resume

Professional Summary

Experienced content marketing and web strategy leader with a proven track record of driving significant growth through innovative content strategies and advanced SEO practices. I excel at leading cross-functional teams, optimizing digital marketing efforts, and leveraging data-driven insights to boost engagement, organic traffic, and lead generation. My strategic approach consistently delivers measurable results, including 100%+ increases in key performance metrics across various platforms.

Core Competencies

Strategic Marketing Leadership
Global Team Management & Talent Development
Content Strategy & SEO Optimization

Data-Driven Decision Making & Analytics
Cross-Organizational Strategy Development
Stakeholder Engagement & Executive Communication

Professional Experience

Verve Industrial Protection, Remote 2023 - Present

Senior Manager, Content Marketing

Developed and executed a growth-led content strategy focused on building topical authority in OT security, resulting in a rapid increase in organic growth metrics. Within three months, this strategy led to a 50% increase in SERP features, a 56% rise in top-5 keyword rankings, and a 2-point Domain Authority boost.
Drive growth through product-led and content-led SEO strategies, improving organic search visibility and sales qualified leads by 17.9% since December.
Ideated, launched, and produced a podcast series, OT After Hours, including content planning, branding, and social media promotion strategy and graphics.
Crafted a comprehensive six-month content strategy, aligning marketing teams with core themes and campaigns across all channels, integrating social media calendars, strategic content refreshes, and consistent messaging.
Increased LinkedIn engagement rate by 137%, post reactions by 96%, and reposts by 22% over 6 months through strategic content management and optimization and increased YouTube views by 105%, watch time by 58%, and subscribers by 144% YoY.

CrowdStrike, Remote 2021 – 2023

Director, Web Content Strategy

Managed international web operations across 12 domains, overseeing a team of web producers and content designers handling over 110 monthly web requests and projects.
Led cross-functional collaboration with web content, design, and engineering teams to execute content strategies with SEO best practices for global audiences.
Developed and executed data-driven SEO strategies using SEMrush and Google Analytics, resulting in a 50% increase in organic traffic and a 20% uplift in demo requests from organic search.
Used web analytics to identify low-performing pages and devised new content strategies to significantly improve user engagement and interaction.
Conceptualized and proposed a transformation of the adversary universe into a lead-generating digital platform featuring gated, personalized adversary reports and exclusive content experiences for members.

Talkdesk, Remote 2020 – 2021

Senior Manager, Web Content Strategy

Led a team of three writers to develop a content-led SEO strategy, increasing organic traffic and building a qualified lead audience. Focused on keyword optimization, on-page enhancements, and content repurposing for maximum search visibility.
Collaborated with executive leadership to define content program KPIs aligned with key business goals, ensuring strategic focus and measurable outcomes.
Delivered insights on content creation, landing page design, and CRO strategies to improve conversion rates and user experience.
Collaborated with the global marketing team, ensuring content initiatives aligned with SEO best practices, the customer journey, and key conversion goals.

Tinuiti, Remote 2018 – 2020

Manager, Content Operations

Revamped blog SEO strategy using data analytics and best practices, resulting in a 59% increase in organic traffic within six months.
Directed the creation and promotion of high-value content, such as consumer reports and guides, achieving over 5,000 downloads per year.
Spearheaded content development and promotion initiatives, driving lead generation focusing on innovative formats like interactive web experiences, videos, and calculators.
Contributed to go-to-market strategy development for Tinuiti's mobile marketing and programmatic offering, ensuring a successful launch aligned with business goals.

Sharpen, Indianapolis, IN 2016 – 2018

Manager, Content Marketing

Managed the overall content strategy and editorial direction, utilizing competitor and keyword research to inform strategic content decisions.
Enhanced digital marketing efforts through integrated SEO tactics and detailed analytics reporting, resulting in a 17% increase in organic traffic and a 7% increase in lead conversion.

Education

Bachelor of Arts in Communication & Spanish

Ball State University, Muncie, IN

Professional Training

Web Development Immersive Learning Program

Eleven Fifty Academy, 2020

Licenses & Certifications

Growth Marketing Certificate, Reforge.com, 2023

Google Analytics & AdWords, Google

Technical Skills

Content Management Systems: WordPress

SEO Tools: SEMRush, Google Search Console, Ahrefs, Moz

Project Management Tools: Asana, Wrike, Workfront

Email Marketing Platforms: Salesforce, Hubspot

Web Analytics and User Behavior Analysis: CrazyEgg, HotJar, Google Analytics

Data Analysis and Reporting Tools: Looker Studio, Tableau

Design and Content Creation Software: Canva, Figma

Collaboration and Communication Tools: Slack, Microsoft Teams

CRM Software: Salesforce, HubSpot CRM, Marketo

Advertising Platforms: Google Ads, Facebook Ads Manager